Over the last decade or so, the digital world has undergone a drastic change in many aspects of it. People are gradually moving away from the usual sources like personal computers and laptops to browse the internet and finish their tasks. Instead people are moving towards smartphones and tablets to fulfill their digital needs. There is also the added factor that accessing the internet and its facilities are much cheaper than what they used to be a couple of years back. Nowadays there are no restrictions on how, when and where an individual communicates with any digital content.
This meant that the face of content marketing also gradually changed to deliver content in a manner that the customer wants it. One such technique that is commonly used is innovative video marketing.
In the current state of the world where everyone is rushing and time is of essence, video marketing is one of the few methods of advertising that offers the value that customers require while also perfectly fitting into the busy lifestyles they live.
One of the biggest advantages that this method of advertising has is that it is greatly visual and also offers audio which means it is much easier for a consumer to remember a video rather than text only content. When a consumer has the ability to recall a video you might have posted, he is also sure to remember your company name which of course leads to greater sales and a larger customer base. If the viewer likes the video he or she just witnessed, there is also a fair chance that he or she might share that video with friends leading to more leads. The same cannot be said about content which contains only text. If you are interested about branded content you can visit this website http://sproud.biz/branded-content.
High quality videos that are done in line with the company’s philosophy also convince undecided consumers to visit the company’s website. This drastically increases the SEO of your website and extensive studies have proven that posting videos can greatly increase the conversion rates of your store.
It is also an open secret that videos and smartphones go hand in hand with each other. The amount of smartphone users is increasing day by day and when you combine it with the fact that humans like to watch videos when they are on the move, you realize that the audience for videos is increasing on a steady rate. There is also the simple fact that a video can explain even the most intricate products in a couple of seconds and much more easily than other types of advertising.